I have recently finished reading Gretchen Rubin’s book Happier at Home. Many of you will be familiar with her bestseller The Happiness Project. I started reading this book at an interesting time of year. It is the time when I...[more]


This is the first entry of the Tourism Observatory’s new Blog which I will be contributing to on a regular basis from this week onwards. We hope to stimulate some interesting debates, so please do comment when you have time.



Was absolutely blown away by the introduction of the 'Balkan Spa Forest Hammam' concept at the 3rg Balkan Spa Summit (Arandelovac, Serbia). Would you have thought that this would include natural, ethnology, heritage and health?...[more]


We are absolutely delighted that a new project is about to start which aims at the analysis of local wellbeing concepts. These concepts are rather fashionable nowadays: Alpine Wellness, Nordic Wellbeing, or Balkan Spa just naming...[more]


We are working on the second and revised edition of our book on travelling for health.[more]


Here is what we said about what kind of wellness and spa services can be popular and shape the wellness and spa tourism industry by 2015.[more]

Balkan Forest Hammam


Was absolutely blown away by the introduction of the 'Balkan Spa Forest Hammam' concept at the 3rg Balkan Spa Summit (Arandelovac, Serbia). Would you have thought that this would include natural, ethnology, heritage and health? The creators of the concept drafted a whole ritual:

1 Welcome

2 Vital Bar (beverage of geographic origin)

3 Balkan SPA Table (food of local origin inlcuding cold cuts, cheeses, fruits, etc.)

4 Balkan Spa Equipment (shepards bag, etho/folk signs on clothes, slippers of wool, flying carpets)

5 Under the Tree (oak, pine, linden or chestnut) (embracing the tree/hugging, streching, deep breathing, meditation, folkdancing, pet therapy)

6 Walking through the forest (collecting herbs, fruits, mushrooms)

7 Balkan SPA Forest Hammam (heliotherapy, aromatherapy, phytotherapy, chromotherapy, music therapy, ethno body art therapy)

8 Farewell

Well, what do you think?

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