I have recently finished reading Gretchen Rubin’s book Happier at Home. Many of you will be familiar with her bestseller The Happiness Project. I started reading this book at an interesting time of year. It is the time when I...[more]


This is the first entry of the Tourism Observatory’s new Blog which I will be contributing to on a regular basis from this week onwards. We hope to stimulate some interesting debates, so please do comment when you have time.



Was absolutely blown away by the introduction of the 'Balkan Spa Forest Hammam' concept at the 3rg Balkan Spa Summit (Arandelovac, Serbia). Would you have thought that this would include natural, ethnology, heritage and health?...[more]


We are absolutely delighted that a new project is about to start which aims at the analysis of local wellbeing concepts. These concepts are rather fashionable nowadays: Alpine Wellness, Nordic Wellbeing, or Balkan Spa just naming...[more]


We are working on the second and revised edition of our book on travelling for health.[more]


Here is what we said about what kind of wellness and spa services can be popular and shape the wellness and spa tourism industry by 2015.[more]

New and extended book on health and travel


We are working on the second and revised edition of our book on travelling for health.

The first edition back in 2008 entitled Health and Wellness Tourism (published by Butterworth-Heinemann) was the first ever professional title that applied a holistic and global approach and looked at what was happening all over the world in health and wellness travel. The second edition entitled Health, Tourism and Hospitality: Spas, Wellness and Medical Travel has a wide range of contributors and case studies from over 20 countries (such as USA, Iceland, Hungary, Israel, Kyrgizystan, Iran, Qatar, India and China). We discuss local, regional and global developments and trends (including from Russia, various parts of Africa and South-America and other regions and countries) such as culturally defined wellness and medical rituals, natural healing assets applied in wellness and medical treatments, or evidence-based spa, wellness and medical practices and procedures. The book is due to be published in Q4, 2013.

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